Gone after 71 years? (UPDATE: It's now official!)

We’ve read that Ford has plans to gradually fade out their Mercury brand. Too bad, as there have been some exceptional models over the years. Way back in 1939 Ford saw the need for a line of cars that filled the existing gap between the Ford Deluxe and the Lincoln Zephyr. Edsel Ford decided to create a new brand, one that would fit between these two. It became the Mercury, named after the winged messenger of the Roman gods. He was the god of commerce who symbolized dependability, speed and skill. The photo shows a 1957 Mercury Monterey Sedan that featured the optional Flo-Tone paint scheme.
(photo courtesy Ford)

Update by editor RB: On June 2 Ford has officially announced that they will be shutting down the Mercury brand!

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